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Ashita Roy
Lead Product Designer and Product Managemnet
@ Visa

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Yellow Book USA Ads

High-impact ads and classifieds  showcasing meticulous design with high quality.

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Airport Visualizations

Immersive architectural walkthroughs and 3D simulations multilingual videos for global acceptance.

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Tata Metallics Branding

Created impactful brand experiences with advertisement, promotional materials, exhibit designs, kiosks.

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Visual Communications

Dynamic design solutions, visually compelling documents, marketing collateral, and multimedia content.

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Product Design Excellence

Designed secure and scalable  experiences for financial platform AI modernisation & optimisation.

projects.

Projects.

about.

About.

I have been learning and living design for over 15 years and delivering user-centric and accessible solutions, that simplify complexity for businesses and consumers.

 

As the Product Design Lead at Visa (7 years), experience in branding, UI and UX design. 
I guide teams in designing enterprise solutions and accelerating the design process through AI. My expertise spans across the entire Product lifecycle - from discovery to creating impactful experiences.​

I actively mentor design enthusiasts and serve as a plenary speaker, sharing insights on design and innovation. Passionate about all art forms, especially the violin, I find inspiration in creativity beyond the digital realm.

Beyond my professional role, I contribute to Brand promotions for Inclusion & Diversity (I&D), Learning & Development (L&D), Women in Tech (WIT), and Corporate Social Responsibility (CSR).

I believe design not only inspires and delights users, but also solves real-world problems
with sustainable impact.

Qualifications

  • EMBA - Product Management
    Institute of Product Leadership

  • HFI Certified Usability Analyst (CUA) 2010-7505

  • Stanford GSB Design Thinking

  • Graphic Design & Multimedia, Animaster

  • Bachelor of Computers

Skills

  • Design Thinking, UCD

  • Product Management

  • Agile and Scrum practice 

  • User Research

  • Wireframing & Prototyping

  • Interaction & Graphic Design

  • Video Editing

Tools

  • Figma, Sketch, InVision

  • Adobe Suite 

  • Final Cut Pro

  • 3ds Max, SketchUp

  • Miro, Mural 

  • Figma Jam​​​

Professional Recognitions

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STAR Award
Creative Innovator Award
Organisation Level

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GEM Award
Team Level Recognition

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Best Designer 9+
Team Level Recognition

Go Beyond 60+
Leadership/Peer Recognition

Ashita's work on UX design and especially eliciting the change management current state / target state flows greatly benefited the OVN journey. Infact she got a comment that its most comprehensive picture produced that Ops had ever seen. Great to work with colleagues having such an infectious energy. 

Ajay Mahajan Chief Architect

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Contact.

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