

Ashita Roy
Lead Product Designer and Product Managemnet
@ Visa
Projects.


About.
I have been learning and living design for over 15 years and delivering user-centric and accessible solutions, that simplify complexity for businesses and consumers.
As the Product Design Lead at Visa (7 years), experience in branding, UI and UX design.
I guide teams in designing enterprise solutions and accelerating the design process through AI. My expertise spans across the entire Product lifecycle - from discovery to creating impactful experiences.
I actively mentor design enthusiasts and serve as a plenary speaker, sharing insights on design and innovation. Passionate about all art forms, especially the violin, I find inspiration in creativity beyond the digital realm.
Beyond my professional role, I contribute to Brand promotions for Inclusion & Diversity (I&D), Learning & Development (L&D), Women in Tech (WIT), and Corporate Social Responsibility (CSR).
I believe design not only inspires and delights users, but also solves real-world problems
with sustainable impact.
Qualifications
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EMBA - Product Management
Institute of Product Leadership -
HFI Certified Usability Analyst (CUA) 2010-7505
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Stanford GSB Design Thinking
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Graphic Design & Multimedia, Animaster
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Bachelor of Computers
Skills
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Design Thinking, UCD
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Product Management
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Agile and Scrum practice
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User Research
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Wireframing & Prototyping
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Interaction & Graphic Design
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Video Editing
Tools
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Figma, Sketch, InVision
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Adobe Suite
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Final Cut Pro
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3ds Max, SketchUp
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Miro, Mural
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Figma Jam
Professional Recognitions

STAR Award
Creative Innovator Award
Organisation Level

GEM Award
Team Level Recognition

Best Designer 9+
Team Level Recognition
Go Beyond 60+
Leadership/Peer Recognition





































